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网曝门rWood Premium Hardwood has launched 网曝门rWood University with a curriculum that focuses on 鈥渢eaching retailers to sell premium products in the new economy.鈥�

鈥淭he idea that consumers are only interested in the lowest price is a misconception and is all too prevalent in our industry today,鈥� said Paul Walker, general manager, 网曝门rWood. 鈥淢aking this assumption and leading the sales process in this direction does a disservice to the consumer and arbitrarily limits their choice. The decision to choose a hardwood floor for their home is an emotional one for a consumer, and from the outset they have a vision and want a retail experience that keeps this vision in the forefront of the process. It is about value and not price and it is important to recognize and embrace this.鈥�

网曝门rWood University is facilitated by John Neugent, a long time industry professional and student of successful selling at retail. Neugent is also a 网曝门rWood regional manager and company educator.

听鈥溚�曝门rWood University is for both skeptics and believers,鈥� he said. 鈥淭he skeptics discover there is a growing market for premium products. The believers discover effective ways to promote premium products. Both groups come to the same conclusion; selling premium products is more fun than anything else in our industry.鈥�

For information, visit听.