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- Bad Smells Leave Bad Impressions
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Odor control plays an important part in the jan/san product bundle, not only in restrooms but throughout the entire building. And it鈥檚 important to note that scented products used to control and eliminate malodors have dramatically changed over the past few years.It wasn鈥檛 that long ago that the women鈥檚 restroom was referred to as the powder room 鈥� and that鈥檚 exactly the fragrance that was used to treat odors. Today, however, cleaning and deodorizing products are following the scent trends established in the perfume industry and dictating fragrances based on gender and location.听Fragrances fall into general categories, such as floral, citrus, spicy and earthy.听 In each of these categories are a vast array of scents. With so many to choose from, what is the best-selling scent that should be recommended in the jan/san bundle? Is it lemongrass, mango, musk, lavender or something else?While choosing an appropriate fragrance is important, jan/san suppliers agree that the No. 1 scent for commercial restrooms is clean.听鈥淣othing can repel a customer faster than if the restroom doesn鈥檛 smell 鈥榗lean鈥� and look 鈥榗lean,鈥欌�� says Steve Bergholtz, senior facility consultant for听, Huntersville, North Carolina. 鈥淚f a restroom is perceived as unclean, the entire restaurant or office building is perceived as 鈥榰nclean鈥� by that patron.鈥滻n short, bad scents are bad for business. So, how can fragrances create the impression of clean? Technically speaking, pleasant sensory experiences are connected to the brain鈥檚 limbic system. The olfactory bulb is part of the brain鈥檚 limbic system, an area closely associated with memory. Simply put by the Sense of Smell Institute: Smell has a very powerful link to memory, which in turn links to the emotional regions of the brain more directly than other senses, such as sight and touch.Why is it important to obtain that aura of clean? The average person visits the restroom six to eight times a day. And according to a Harris Interactive Poll, women are more sensitive to restroom issues than men. This is based on research that shows a women鈥檚 sense of smell is much stronger than a man鈥檚 sense of smell.In addition, 94 percent of adults aged 55 and older indicated that odor contributed to their perception of a dirty restroom. In restaurants, according to the poll, unpleasant odor was the No. 2 reason that would prevent patrons from returning to the establishment despite cleanliness in other areas.鈥淚mpressions are important and keeping restrooms odor free makes a great impression,鈥� says Bergholtz.Proper cleaning and scent selection will help prevent restrooms visits from becoming an offensive experience.
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